Buick’s Best Buys
Marketing automobiles has certainly come a long way since the days prior to World War II. Back then, when a dealer wanted to get the word out about the cars that he was selling, he would either advertise his inventory in the local newspaper or have special postcards printed listing the cars in stock.
I recently found this “Buick’s Best Buys” postcard in an antique store near me; for a mere $1 I couldn’t pass it up. The dealer, Rockville Garage, lists the cars in no specific order as the years and prices are clearly not listed numerically or alphabetically.
The front side of this 3¼ x 5½-inch postcard is just that–a U.S. mail postcard with the green imprint of a One Cent postage marking featuring President Jefferson. Obviously, the postcard dates back to the late 1930s; note the three-digit telephone number.